About Kamala Espig · Founder & Senior UX Designer
12+ Years of Enterprise Design — Now Applied to the Businesses I Actually Care About
From Dell and Tidal Cyber to the dental practice down the road — I bring the same UX rigor to every project, regardless of scale.
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Kamala Espig
Founder · Senior UX Designer · Brand Strategist
Why Clients Choose Kamala Created
From Fortune 500 to your front door.
My process starts before any design tool opens. I learn your business, your clients, and what’s making them hesitate — because a beautiful website built around the wrong problem is just expensive decoration.
I spent over a decade designing digital products for Dell, Tidal Cyber, ScienceLogic, and IdentityGuard — building enterprise products used by millions. I know what rigorous UX looks like when the stakes are high and the audience won’t forgive a poor experience.
I started Kamala Created because I kept seeing the same problem in my own community: exceptional local businesses — dental practices, counseling organizations, professional service firms — with websites that made them look smaller than they are. A therapist who transforms lives deserves a site that earns trust before the first session. A dentist who has served families for 20 years deserves a digital presence that reflects that. You’ll never feel like a task on a list.
“I’m an introvert who likes extrovert colors — modern, eclectic, real. A mom, an animal lover, a gamer, a foodie, and someone who gives genuinely good advice. I get along with all kinds of people, and I bring that warmth into every client relationship.”
Enterprise Experience
Dell · Tidal Cyber · ScienceLogic · IdentityGuard · 12+ years
Proven Results
421% conversion lift · 130% engagement lift · 61% traffic increase · 95% client retention
Education
B.S. Graphic Design · A.A. Communication Design · Biology coursework, UMBC
Location & Focus
Leesburg, VA · Healthcare, wellness & professional services · DC/NoVA/MD & nationwide
What I Believe
Six things I believe that most designers won't tell you.
01
Your clients’ first impression happens before they meet you
For healthcare and professional service businesses, your website earns trust before the first appointment. I design for that specific moment of decision.
02
Local scale doesn’t mean local thinking
The dental practice in Frederick gets the same UX discipline I brought to Dell — because your patients and clients are making real decisions based on what they see.
03
You should own your website
Every client leaves with training and documentation. I build capability, not dependency — you run your site confidently after we’re done.
04
Honesty is the job
I’ll tell you when an idea won’t serve your clients and offer a better path. That’s not overstepping — that’s exactly what you’re hiring me for.
05
Strategy before pixels
I learn your business, your clients, and their real hesitations before I open a design tool. Beautiful is easy. Effective takes thinking.
06
Available after launch
Analytics, questions, small fixes — I’m still here after the project wraps. You’re not alone the moment the site goes live.
How We Work Together
A clear path from first conversation to launch day.
1
Discovery Call
Free, 30 minutes. We talk through your goals, your clients, and what a better website would actually change for your business. I ask good questions.
2
Custom Proposal
Tailored scope, clear timeline, transparent investment. No packages off a shelf.
3
Design & Build
Milestone reviews keep you involved without overwhelming you. I handle everything in between.
4
Launch & Handoff
Training session, documentation, 30-day support. You launch owning it completely.
Let’s Work Together
Ready to look as good online as you are in person?
Start with a free discovery call — no pitch, no pressure. Just a real conversation about your business and what’s possible.
