Portfolio · Web Design & Brand Identity · Northern Virginia

Every site earns its keep before a client ever calls.

From dental practices and counseling organizations to published authors and nonprofits — each site built with the same foundation: strategy first, craft always.

In Progress · 2025
Healthcare · Dental Practice · Frederick, MD
Modern Dentistry of Frederick

A trusted 20-year family dental practice in Frederick, Maryland whose website no longer reflected their standard of care. Full WordPress website redesign, complete logo and brand identity redesign, and a custom photography shoot — every decision built to address dental anxiety and convert new patients into booked appointments.

WordPressLogo DesignBrand PhotographyUX StrategyHealthcare Web Design

Designed to earn patient trust at first impression — reducing the anxiety barrier between a Google search and a booked appointment.

Mental Health · Leesburg, VA
Healthcare · Counseling · Loudoun County, Virginia
Loudoun Counseling Services

A 100% women-owned mental health practice serving individuals, families, and couples across Loudoun County. Full WordPress redesign built to feel as warm and organized as their clinical team — making it effortless for families in need to find the right therapist quickly.

WordPressUX StrategyContent Architecture
Author · Speaker · Therapist
Wellness · Author · International Speaker
Kimberley Berlin, LCSW, CSAC

A published author, Level 3 IFS therapist, and international speaker needed one digital home that held everything she does without feeling fragmented. Squarespace redesign plus a custom logo and personal signature mark. Within weeks of launch: speaking invitation from The Farley Center.

SquarespaceLogo DesignSignature Mark
Nonprofit · Prince William County
Nonprofit · Environmental · Northern Virginia
Keep Prince William Beautiful

End-to-end nonprofit website redesign covering UX strategy, WordPress development, SEO, content strategy, and analytics setup. Results within 28 days of launch: 61% increase in visitor traffic and 1.4 million Google search impressions.

WordPressSEOAnalyticsNonprofit
“

Working with Kamala over the past 18 months has been an absolute game-changer. Her creativity, strategic thinking, and dedication have elevated our marketing efforts in ways I couldn’t have imagined. She has an incredible ability to bring vision to life and make a lasting impact. I truly don’t know how we would have navigated this time without her.

R
Rico Fleshman
Executive Director · Keep Prince William Beautiful
“

I’m getting some amazing feedback on the website. Texts and emails coming in saying how beautiful the site is, how calming, and how the content is inspiring. A request from The Farley Center to do a presentation — which would be a game changer as they are huge in Virginia and well known in the DC area. Wonderful, wonderful, wonderful.

K
Kimberley Berlin, LCSW, CSAC
IFS Therapist · Author · International Speaker

The Experience Behind the Studio

Before Kamala Created, I spent 12+ years designing for companies that didn't accept good enough.

That standard comes to every local project I take on. The dental practice in Frederick gets the same thinking that grew IdentityGuard’s online conversions by 421%.

Dell Technologies · 2021–2023
Expand Your YOUNIVERSE — Global Campaign
End-to-end campaign across 3 phases and global markets. AEM design system enabling 6,000+ page migrations. 100% WCAG 2.1 AA compliant.
↑ 130% engagement lift
IdentityGuard · 2016–2018
B2C Website Redesign
Full-scale digital redesign for one of the country’s leading identity protection services. Unified brand system across web, mobile, and digital marketing.
↑ 421% conversion lift
Tidal Cyber · 2023–Present
AI-Assisted Threat Detection UX
Sole designer leading UX for a cybersecurity SaaS — AI-assisted detection, framework visualization, and analyst workflows for enterprise customers.
↑ 30–50% reduction in demo friction
ScienceLogic · 2019–2021
Enterprise IT Operations Platform
UX for behavioral correlation — a CEO-recognized AIOps feature. Built the organization’s first shared design system across six development teams.
↑ CEO-recognized feature launch

Ready to be next?

Ready to be the next great project?

Start with a free discovery call. I’ll tell you exactly what I’d do for your business — no pitch, no pressure.