Expand Your YOUNIVERSE - Dell’s Global Immersive Marketing Journey
DELL
The Challenge
The “Expand Your YOUNIVERSE” campaign was a global, multi-phase marketing initiative aimed at igniting interest and emotionally connecting young audiences with Dell’s XPS and Inspiron products. My role as the Design Lead for Strategy & Implementation was pivotal in managing the design direction between the third-party agency and Dell’s internal teams, turning a grand vision into a feasible, phased rollout that balanced creative ambition with technical realism—driving the campaign from concept to execution.

Impact
The “Expand Your YOUNIVERSE” campaign was one of Dell’s most significant marketing initiatives of 2022. It successfully increased user engagement and brand connection, leading to a higher likelihood of return visits. Feedback from users highlighted the campaign’s ease of navigation, visually appealing interface, and the smooth transitions throughout the site.